LAVA International Limited, a CMAI member, today showcased two of its smartphones- Iris 503, a sub 10k smartphone designed by the in-house R&D team at Lava and 3G 402, an entry level 3G android smartphone at the India Telecom 2013 exhibition ground at Vigyan Bhavan.
India Telecom series of exhibition and conferences is organized by DoT (Department of Telecom, Government of India) and FICCI (Federation of Indian Chambers of Commerce & Industry) in association with industry bodies with the sole objective of promotion and building business linkages between the Indian Telecom Industry and the participating International Telecom fraternity.
Iris 503 is a uniquely designed affordable phablet by Lava’s in house R&D, a capability that differentiates it from the competitors. The smartphone comes with a 5 inch QHD IPS display with resolution of 540x960 pixels. Running on Android Jelly Bean v4.2, it is powered with 1.2 GHz Dual core processor and 512MB of RAM. The smartphone packs a 5 MP auto focus rear camera with BSI sensor and a 1.2 MP front camera to perform video calling over Wi-Fi or 3G. It has 4GB internal storage, which can be expanded further up to 32GB with the help of memory card slot and a 2000 mAH battery which supports long hours of usage.
At the India Telecom 2013, Lava also exhibited its entry level 3G android smartphone 3G 402, a value for money handset designed with a purpose to give the best possible 3G mobile experience at an affordable price to the consumers who like staying connected to social media and the Internet. Through this feature rich 3G smartphone Lava aims to help the existing 2G users to upgrade to 3G technologies, essentially bring the fastest Internet access to the masses.
Powered by a fast 1.2 Ghz dual core processor and the latest Android Jelly Bean v4.2 operating system with OTA upgrade, the 3G 402 delivers exceptional performance for enhanced multi-tasking and connectivity. Along with a 4-inch capacitive touch screen featuring high-res WVGA Display (480*800) the 3G 402 sports a 3MP rear camera and a VGA front camera. With a powerful 1500mAh battery, the smartphone gives users enough battery hours to browse Internet on 3G, download videos & songs and check emails on the go. The 3G 402 comes with 512 MB ROM + 256 MB RAM, which can be expanded upto 32GB through external memory card.
Mr. Hari Om Rai, Chairman & Managing Director, Lava International Ltd., said, “At Lava, we are committed to constantly strive to innovate and develop great value for our consumers. Today at the India Telecom 2013 we are proud to showcase our latest in-house designed smartphone Iris 503 and the 3G 402, a fully loaded entry level 3G android smartphone. These products will fuel the aspirations of the evolving mobile user in India.”
The Iris 503 is available for sale at an MRP of Rs 9999 across India, while the 3G 402 is priced at an affordable MRP of Rs 5499. Both the handsets are available for sale across all national retail stores, multi-brand outlets across India and leading online stores.


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